Hi, I'm Jeremy. A Lead Experience Designer with 15 years in web and product design.


Currently passionate obsessed with creating simple experiences that help people and drive business.

Lead Experience Designer

PNC Bank | 2022 - Present

From research to delivery, I lead design initiatives for our 800,000+ Small Business Customers including a new online banking experience with cash flow insight tools and streamlined payments.

Product Design Manager

Firefli | 2014 - 2022

I worked closely with stakeholders to create excitement for what’s possible and translated UX strategy and research into polished interfaces for companies like Timken and US Chamber of Commerce.

Interactive Designer

Modea | 2012 - 2014

I was the sole designer on our agile product team and responsible for overall user experience and visual design of telecommunication product line, including interactive customer support tools for Verizon Wireless, Telus, and T-mobile.

Projects in The Wild

Timken Website

Timken is a global manufacturing company operating in over 42 countries. I led the UX and UI redesign for their international front door.

This multilingual project spanned over 3 years and included their corporate website, new distributor locator, and engineering blog. 

Telus Customer Support

As mobile technology advanced, Telus noticed an uptick in customer support calls. They partnered with our agency to launch a tool providing real-time customer education.

The result was a drastic reduction in call centers calls and of course, happy customers. I led the UX and UI design with our agile team of software engineers and product managers.

Banking Case Study

As Lead UX Designer for PNC Small Business, I'm driving the redesign for our new online banking platform, helping 800,000+ Small Business Owners manage their cash flow and streamline complex payment options.

You'll need a password for this page ;)

Agency Case Studies

Highlights from projects I've led in past agency work for Fortune 100 and 500 companies like Verizon, Telus, and Timken.

“I was lucky enough to work alongside Jeremy Basham for almost 9 years at Firefli and saw him blossom into an amazing design leader. His skills in both UX strategy and visual design were a major contribution to our product team and helped shape it into what it is today. As a leader, Jeremy is the kindest and most approachable person you'll ever meet."

John Cornthwait

President, Firefli

About Me

Passionately Remote

In 2023, I transformed my backyard shed into a modern studio. I'm interested in remote culture, what makes it tick, and the role design teams play in remote-first product development.

When I'm not in the shed, you can find me chasing my 3 kids around the backyard, losing money in the stock market :) or writing about simplicity in work and life.

Cornell University

Product Management Certificate

2023

Minneapolis College of Art & Design

Interactive Design Graduate Certificate

2012 - 2014

Virginia Tech

Degree in Resource Management, Double Minor in Real Estate & Industrial Design

2002 - 2006

Just for Fun ;)

Minimalistic Persona Template

I've been working on creating personas for a fun project and decided to share the file with the Figma Community!

Invoice Tracking Wireframe

I'm exploring an invoice tracking tool for Freelancers. Here's my initial wireframe showcasing how users can interact with the graph to filter by invoice status to quickly complete tasks like sending out reminders.

Get in Touch

Working fully remote from a backyard shed has tons of perks, but it's also lonely out here! I'm always looking to connect with other designers & content creators. Let's be friends!

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Resumé